I had just cameback from a ride across the town , because 16 years old young lady , whose father had purchased a vehicle for her from us this morning called my cellphone at 8 Pm tonight , that she is parked on the other side of the city and she had locked her car keys inside the car . With a naive innocence in her voice , just like a teenagers can be , she asked me , if I would be so kind and drive there to unlock the car with our dealer spare key . I was fixing to eat my first meal today , but who cares about a food , when you got a chance to make one of your customers happy . I started my car and got on the road , because one of the secrets to be a successful entrepreneur is to love what you do , and if your business is consumer related , you gotta love yours customers . I love mine , I deal with people , who had a lot of “hard” luck in theirs lives and they are a wonderful folks . I don’t deal with rich snobs , who thinks , their “shit” does not stinks .
You gotta understand the customer , when they walk in your store and starts “bitching” about some silly stuff , you just need to let them talk and listen , because maybe he had an argument with his wife last night , or maybe just have a minor hangover from a previous party , as long as you dealing with people , rest assured , there are always going to be issues . Well , we all got some and I understand almost everyone of them , for simple reason , during my life , I had been probably in most situations , what makes folks today feeling misserable , including being homeless , for while . People going throught a hard time appreciate kindness , unlike the snobs , who mistakenly take kindness as a sign of weakness .
We sell cheap , old , good running cars , not pretty , but dependable . Why don’t I have a Ferrari dealership ? I doubt , that I would have so many chances there , to make the people genuinely happy , and my life would lose the purpose .
Tonight , I will sleep peacefuly , because I had made one person happy , I will take the liberty and ask you here : “Did you do the same??”
Good night folks…..
P.S. I don’t really have to do all of this myself anymore , got other people involved in the business to do all that service , but everyonce in a while , I like to do it personally , just to feel the closeness with people I love…..my Customers !!
Priceless, Tomas…
I do business with my brain , but I write by my heart…..
Thank you Jeff
Tomas
Spot on Tomas. Sometimes we forget who puts us in business. If we can’t treat our customers right, what kind of human beings are we?